When it comes to Indian shoe brands, it’s important to understand the impact of ISI Mark on domestic market share. The ISI Mark is a quality certification mark that indicates that a product meets the Indian Standards set by the Bureau of Indian Standards (BIS). But what exactly is ISI? And how does it affect the market share of Indian shoe brands? Let’s explore.
What Is ISI?
ISI stands for Indian Standards Institution, which is now known as the Bureau of Indian Standards. The ISI Mark is a certification mark issued by the BIS to products that meet the Indian Standards. The mark is intended to provide assurance to consumers that the product meets certain quality standards.
Full Form of ISI
As we know by now, ISI stands for Indian Standards Institution, but what is the full form of ISI? The full form of ISI is actually Indian Statistical Institute. However, the name was changed to Bureau of Indian Standards in 1987.
ISI Certification
To obtain an ISI Mark, a product must undergo testing and certification by the BIS. The BIS sets standards for a wide range of products, including shoes and footwear. Products that meet these standards are issued an ISI Mark.
BIS Certificate
The BIS Certificate is proof that a product has been tested and certified by the BIS and meets the Indian Standards. This certificate is important for Indian shoe brands because it provides assurance to consumers that their products meet certain quality standards.
Impact on Domestic Market Share
The ISI Mark has a significant impact on the domestic market share of Indian shoe brands. Consumers are becoming increasingly aware of the importance of quality standards, and the ISI Mark provides assurance that a product meets these standards. Indian shoe brands that obtain an ISI Mark are more likely to gain a larger market share, as consumers are more likely to choose their products over those that do not have the certification.
In conclusion, promoting Indian shoe brands with the ISI Mark is essential for gaining a larger market share and providing assurance to consumers that their products meet certain quality standards. Obtaining a BIS Certificate and an ISI Certification can go a long way in promoting Indian shoe brands and increasing their domestic market share.